Born in the Bahamas, Perfec-Tone is the Caribbean beauty secret for perfect skin. Our team built a marketing plan which consisted of a commercial, branded collateral, digital advertising strategy, brand ambassadors and product packaging design.

Anyone who has suffered from acne, dark spots, hyperpigmentation and melasma is desperately seeking solutions. There are very few that are deemed safe for melanin rich skin tones, making things incredibly frustrating for Black women. It was an issue that nurse Lila Pinder longed to address after noticing that many people in her Bahamian home had damaged, marked and acne-prone skin that led to the creation of her own skincare brand in 1980.

As a family operated business, Arron worked with skincare formulation experts, aestheticians, packaging design teams, global distribution mavens, and redeveloped the heritage name to become Perfec-Tone. A brand now serving customers all over the world.